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New for 2020: Las Vegas Raiders

Oakland Raiders

The Las Vegas Raiders brand is now official, as the relocating franchise unveiled its updated identity Wednesday, ahead of its 2020 debut at Sin City’s upcoming Allegiant Stadium.

It has been expected that the franchise would retain the Raiders identity upon relocating, with Oakland swapped out for Las Vegas to reflect its move. The team will also be retaining its signature silver and black color scheme.

Branding for the Las Vegas Raiders was made official on Wednesday, when the franchise also pledged $500,000 toward eliminating student meal debt throughout the state.

“Today, we want to make a donation to the Nevada Department of Agriculture meal service program, which feeds kids lunch and breakfast at the schools. We are hoping to eliminate the debt that the entire state of Nevada has to do that project, and in that regard we are donating $500,000 to the program,” said Raiders Owner Mark Davis.

The NFL officially approved the Raiders’ relocation to Las Vegas in March 2017 and the team set up business operations in Southern Nevada immediately, including a community initiatives effort.

The organization will base its training and business operations in Henderson and play home games at Allegiant Stadium, located on the south end of the Las Vegas Strip. The stadium, scheduled to be completed ahead of the 2020 season, will be fully enclosed and climate controlled with a capacity of 65,000.

Allegiant Stadium will host a wide range of entertainment, including concerts and sporting events such as the Pac-12 Championship Game and Las Vegas Bowl, and become the future home of UNLV Football. The stadium project is expected to generate an economic benefit of $620 million annually, while creating 6,000 permanent jobs in Southern Nevada.

The Raiders — who began play in the American Football League in 1960 — are entering their 61st year of professional football competition, including the last 51 as a member of the National Football League.

Over six memorable decades the Raiders have won an American Football League Championship, four American Football Conference Championships, three World Championships of Professional Football, participated in five Super Bowls, played in 14 Championship games, won or tied for 17 Division Championships, had 22 playoff seasons, finished 36 seasons at .500 or better and played in 44 postseason games. With their appearance in Super Bowl XXXVII, the Raiders became the first NFL team to play in Super Bowls in four different decades.

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August Publications