FTX.US is buying naming rights to the playing field at California Memorial Field through Learfield Sports, and in a first Learfield will accept the full $17.5-million payment for FTX Field in cryptocurrency on behalf of the university. (more…)
Tag Archives | naming rights
New for 2020: Lumen Field
Another corporate naming-rights-deal change: CenturyLink Field, home to the Seattle Seahawks (NFL), is now Lumen Field, reflecting a name change adopted in September for the new Lumen Technologies. (more…)
Settlement Reached with Papa John’s Founder on Cardinal Stadium Naming Rights
More than a year after dropping the Papa John’s name off its stadium amidst a high-profile controversy, the University of Louisville has reached a settlement with founder John Schnatter. (more…)
New for 2019: Empower Field at Mile High
The Denver Broncos have reached a stadium naming-rights agreement with Empower Retirement, announcing a 21-year deal for Empower Field at Mile High. (more…)
New for 2019: Tony the Tiger Sun Bowl
Branding has been unveiled for the newly minted Tony the Tiger Sun Bowl, the result of a title sponsorship by Kellogg’s Frosted Flakes. (more…)
Allegiant Aims to Boost Brand Through Allegiant Stadium Naming Rights Deal
Naming rights for an upcoming Las Vegas stadium could yield benefits for Allegiant Air, as the company sees big potential to increase brand awareness. (more…)
New LA Stadium to Feature American Airlines Plaza
The upcoming Los Angeles Stadium will feature American Airlines Plaza when it opens in 2020, part of a partnership with the airline that was announced Tuesday. (more…)
New for 2020: Allegiant Stadium
A naming-rights deal between the Raiders and Allegiant for the team’s upcoming Las Vegas stadium is official, as the facility will be known as Allegiant Stadium. (more…)
Report: Raiders, Allegiant Close to Las Vegas Stadium Naming-Rights Deal
A naming-rights deal for Las Vegas Stadium could soon be in place, with ESPN reporting that the Raiders and Allegiant Air are close to an agreement. (more…)
Could Heinz Field Name Change in Coming Years?
A name change for Heinz Field could be in the offing, with reports suggesting the company might not renew its current partnership with the Pittsburgh Steelers when it expires in 2021. (more…)