Another corporate naming-rights-deal change: CenturyLink Field, home to the Seattle Seahawks (NFL), is now Lumen Field, reflecting a name change adopted in September for the new Lumen Technologies. (more…)

Another corporate naming-rights-deal change: CenturyLink Field, home to the Seattle Seahawks (NFL), is now Lumen Field, reflecting a name change adopted in September for the new Lumen Technologies. (more…)
More than a year after dropping the Papa John’s name off its stadium amidst a high-profile controversy, the University of Louisville has reached a settlement with founder John Schnatter. (more…)
The Denver Broncos have reached a stadium naming-rights agreement with Empower Retirement, announcing a 21-year deal for Empower Field at Mile High. (more…)
Branding has been unveiled for the newly minted Tony the Tiger Sun Bowl, the result of a title sponsorship by Kellogg’s Frosted Flakes. (more…)
Naming rights for an upcoming Las Vegas stadium could yield benefits for Allegiant Air, as the company sees big potential to increase brand awareness. (more…)
The upcoming Los Angeles Stadium will feature American Airlines Plaza when it opens in 2020, part of a partnership with the airline that was announced Tuesday. (more…)
A naming-rights deal between the Raiders and Allegiant for the team’s upcoming Las Vegas stadium is official, as the facility will be known as Allegiant Stadium. (more…)
A naming-rights deal for Las Vegas Stadium could soon be in place, with ESPN reporting that the Raiders and Allegiant Air are close to an agreement. (more…)
A name change for Heinz Field could be in the offing, with reports suggesting the company might not renew its current partnership with the Pittsburgh Steelers when it expires in 2021. (more…)
The home of Rutgers football has been renamed SHI Stadium, part of a new multi-year partnership between the university and SHI International Corp. (more…)