Branding has been unveiled for the newly minted Tony the Tiger Sun Bowl, the result of a title sponsorship by Kellogg’s Frosted Flakes. (more…)
Tag Archives | naming rights
Allegiant Aims to Boost Brand Through Allegiant Stadium Naming Rights Deal
Naming rights for an upcoming Las Vegas stadium could yield benefits for Allegiant Air, as the company sees big potential to increase brand awareness. (more…)
New LA Stadium to Feature American Airlines Plaza
The upcoming Los Angeles Stadium will feature American Airlines Plaza when it opens in 2020, part of a partnership with the airline that was announced Tuesday. (more…)
New for 2020: Allegiant Stadium
A naming-rights deal between the Raiders and Allegiant for the team’s upcoming Las Vegas stadium is official, as the facility will be known as Allegiant Stadium. (more…)
Report: Raiders, Allegiant Close to Las Vegas Stadium Naming-Rights Deal
A naming-rights deal for Las Vegas Stadium could soon be in place, with ESPN reporting that the Raiders and Allegiant Air are close to an agreement. (more…)
Could Heinz Field Name Change in Coming Years?
A name change for Heinz Field could be in the offing, with reports suggesting the company might not renew its current partnership with the Pittsburgh Steelers when it expires in 2021. (more…)
New for 2019: SHI Stadium
The home of Rutgers football has been renamed SHI Stadium, part of a new multi-year partnership between the university and SHI International Corp. (more…)
New for 2019: United Field at the Los Angeles Memorial Coliseum
After an earlier naming-rights deal for Los Angeles Memorial Coliseum prompted backlash, USC and United Airlines have reached a deal to rename the venue’s playing field. (more…)
SoFi Close to Los Angeles Stadium Naming Rights Deal: Reports
Several media sources, including Bloomberg and Fox News, are reporting that Social Finance Inc.–best known as SoFi–is close to a $400-million, 20-year Los Angeles stadium naming rights deal for the new Rams/Chargers NFL home. (more…)
Ring Central Coliseum Set for Short-Lived NFL Presence
The Oakland-Alameda County Coliseum is set for a new naming-rights contract, but the latest agreement reflects the short-term status of the Oakland Raiders and potentially the venue itself. (more…)