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Mizzou Partners With Legends on Faurot Field at Memorial Stadium Renovation

Mizzou South End Rendering

University of Missouri athletics is partnering with Legends, with the firm to help in sales and marketing of the $98 million Faurot Field at Memorial Stadium renovation

Expected to be completed ahead of the 2019 football season, the renovation project will introduce new premium seating opportunities to Memorial Stadium’s south end zone that will be amongst the closest to the field of any collegiate stadium. The project also includes a new home for Mizzou Football, including a new team locker room, expanded weight room, state-of-the-art athletic medicine facilities, coaches offices and student-athlete meeting rooms.

Through its wholly-owned subsidiary CSL International, Legends was initially engaged by Mizzou’s Athletics Department in 2015 to conduct a market feasibility study to measure demand for new premium seating in Memorial Stadium’s south end zone. Over the last year, Legends was re-engaged by Director of Athletics Jim Sterk and Deputy Athletics Director / CFO Tim Hickman, to assist with incorporating the study findings into the design of the new south end zone facility.

Moving forward, Legends will continue to work closely with the Mizzou Athletics leadership team and the Tiger Scholarship Fund to assist with developing and executing the sales and marketing strategy for the new premium seating areas.

“Legends is honored and excited to be a part of Mizzou Football history by helping this revered program write a new chapter to its already storied past,” said Mike Behan, Vice President, Collegiate Partnerships of Legends. “We look forward to working closely with Athletic Director Jim Sterk and his team to successfully deliver on project goals and ensure Mizzou Football is well positioned to usher in a new era of Tigers’ football at Memorial Stadium.”

When finished, Memorial Stadium’s new south end zone will feature 16 Suites, a 1,200-seat Club and 750 Touchdown Club memberships.

“We are thrilled to be working with Legends to help position Mizzou for a new and exciting era for the University and our athletic programs,” said Sterk. “We look forward to tapping into the knowledge and experience of the Legends’ team to incorporate industry best practices as we develop and execute the premium seating campaign.”

The terms of the agreement were not disclosed.

Rendering courtesy University of Missouri System.

RELATED STORIES: Mizzou to Kickoff Memorial Stadium South End Zone Project; Mizzou Closer to Approving Memorial Stadium ExpansionVote Pending for Mizzou Design Contract; University of Missouri Receives $1.4 Million Gift for Football FacilityMizzou Football Facility on Tap

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