The upcoming Los Angeles Stadium will feature American Airlines Plaza when it opens in 2020, part of a partnership with the airline that was announced Tuesday.
Currently under construction in Inglewood, the new Los Angeles Stadium will be home to both the Los Angeles Rams and Los Angeles Chargers. One of the notable amenities at the facility will be the American Airlines Plaza, a 2.5-acre two-level open-air space designed to serve as a main entrance into the stadium and performance venue. The plaza is expected to accommodate an estimated 15,000 guests and will be open year-round, both on event days as well as non-event days.
In what represents a significant sponsorship commitment, American Airlines was announced Tuesday as the naming-rights partner for the plaza. Financial terms were not disclosed in Tuesday’s announcement, but Bloomberg reported that American Airlines will pay $90 million over 10 years as part of its sponsorship:
American Airlines Plaza stands 10 stories high and has a capacity of about 15,000. It will be open to the public year-round, along with event days. The stadium is scheduled to open next year and host the 2022 Super Bowl. Neither the Rams, which [Stan] Kroenke also owns, nor American would confirm financial terms of the deal.
Janelle Anderson, American’s vice president of global marketing, said the agreement marks her company’s continued investment in Los Angeles. The airline is the largest domestic and international carrier at Los Angeles International Airport, or LAX, with 19% of air traffic, she said….
Jason Gannon, managing director of the Los Angeles Stadium and Entertainment District, said talks on a deal began more than a year ago and that American’s ethos aligns with what’s being created at the stadium.
“The vision they share from a guest-experience perspective is similar to our vision,” he said. Gannon said he is looking to add “several” founding partners, without being specific.
According to a press release issued Tuesday, the plaza will be placed between the stadium and performance venue, with all three venues to fall under the same ethylene tetrafluoroethylene (ETFE) roof. The new stadium is slated to be the anchor of the larger 298-acre Los Angeles Stadium and Entertainment District at Hollywood Park (LASED). American Airlines, meanwhile, will also serve as the official airline of both the Rams and Chargers, allowing for prominent branding during gamedays.
In addition to hosting the Rams and Chargers, the new Los Angeles Stadium is expected to be a venue for major events in the region. Among some of the notable events on its calendar for future years include the 2028 Summer Olympics and Super Bowl LVI in 2022.
Rendering courtesy Los Angeles Stadium and Entertainment District at Hollywood park.
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