FTX.US is buying naming rights to the playing field at California Memorial Field through Learfield Sports, and in a first Learfield will accept the full $17.5-million payment for FTX Field in cryptocurrency on behalf of the university. (more…)
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Alcohol Sales Among Cal’s Options for Memorial Stadium
Alcohol sales, and potentially a naming rights deal, could be on the table for Memorial Stadium as Cal athletics sorts through its current budget situation. (more…)