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New for 2020: Lumen Field

CenturyLink Field

Another corporate naming-rights-deal change: CenturyLink Field, home to the Seattle Seahawks (NFL), is now Lumen Field, reflecting a name change adopted in September for the new Lumen Technologies.

The name change comes hours before the Seahawks are set to host the Arizona Cardinals on Thursday Night Football. Besides serving as home of the Seahawks, the facility also hosts MLS’s Seattle Sounders.

Originally known as Seahawks Stadium when it opened in 2002, the current naming rights agreement began in 2004 as the stadium was named Qwest Field. It was renamed CenturyLink Field in 2011 following CenturyLink’s acquisition of Qwest Communications. In 2017, a new agreement extended the naming rights through the 2033 season. The rebrand to Lumen Field is covered under the existing naming-rights agreement and includes the stadium’s multi-purpose event center, which will now be known as the Lumen Field Event Center.

Stadium signage replacement is currently in the early stages, with a goal for all new internal and external branding to be completed in the coming months and before the start of the 2021 Seahawks season.

“Through a shared vision and commitment to serving the Seattle community, we are proud to enter a new era of world-class sports and entertainment with Lumen Field,” said Chuck Arnold, President, Seattle Seahawks and First & Goal Inc. “For nearly two decades, the stadium has made its mark as a premier Seattle venue, and a place for the community to experience thrilling victories, establish sacred traditions, and witness unforgettable moments together. We are excited to build upon that legacy and experience amazing things at Lumen Field for years to come.”

As of this writing, the change needs to be approved by Washington State Public Stadium Authority, the Washington State public corporation owner of the stadium, but that approval is expected.

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August Publications