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Seat License Details Released for New Los Angeles Stadium

Inglewood Stadium

Though the new Los Angeles stadium is years away from opening, the Los Angeles Rams and Los Angeles Chargers are presenting some details on its stadium seat licenses.

Not all of the pricing information for the new stadium–which is scheduled to open for both teams in 2020–has been made available, but the Rams and Chargers have announced information on stadium seat license (SSL) pricing for some premium areas at the new Los Angeles stadium. The pricing will vary between the two teams, as the Rams are charging a $100,000 licensing fee for their most expensive seats, while the Chargers are seeking $75,000 for the same seating option. The most expensive license at the new Los Angeles stadium is for the all-access premium seating, which offers several incentives, including inclusive food and drink, access to two club areas, and the right to purchase tickets for some major events at the stadium.

That option is among some of the pricing details that have been released to this point. Pricing information for non-premium seats will be made available at a later time, but some of the cheapest SSLs are expected to cost less than $1,000. More from The Los Angeles Times:

A spokesperson for the Rams said every seat in the stadium will require a SSL. The price tag for the cheapest seats will be less than $1,000. The Chargers declined to release estimated pricing costs on nonpremium seats, noting that nearly each seat in the stadium also will require a SSL.

Nonpremium ticket pricing should be released in the upcoming months.

“When it comes to the individual fan, you can curate this experience for yourself and you can find the appropriate level of pricing, the right level of seat, which team you want to identify with, and make it your own in a very personal way for your own Los Angeles journey,” Rams chief operating officer Kevin Demoff said. “It’s a market of 18 million people: there’s a high end, a middle end and a low end. We have to make sure this stadium grows our fan base. That it’s not limiting, but encompassing.

“The stadium was designed with that in mind, to make sure every fan feels like this stadium is accessible to them.”

The SSL structure employed by both teams represents a bit of a departure from the traditional personal seat license. As The Orange County Register explains, the SSL plan will help to finance to stadium’s $2.6-billion price tag and come with its own repayment program:

Unlike previous PSL programs across the league, the Rams and Chargers SSL plan includes an innovative repayment program. All payments made under the SSL agreement, including any finance charges, will be treated as refundable deposits, with repayment from available funds to be made in 50 years.

In doing so, the fee becomes tax free to the teams. Which means every dollar generated by the SSL program will go directly to stadium cost and every penny will be returned to the buyer.

Currently under construction in Inglewood, the new Los Angeles stadium will begin hosting both teams once it opens and is already slated to be the site of Super Bowl LVI in 2022. The new Los Angeles stadium is expected to place an emphasis on unique premium seating options, and is being developed as part of a 298-acre entertainment district. Until the new stadium opens, the Rams will continue to play at the Coliseum while the Chargers will call Carson’s StubHub Center their home.

RELATED STORIES: Construction of New Los Angeles Stadium Making ProgressBest of 2017, #5: New Los Angeles Stadium Opening DelayedLos Angeles Rams PSLs Could Break Record at New StadiumL.A. Stadium and Entertainment District Highlighted at New CenterOpening of Inglewood Stadium Delayed to 2020

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