The cost of a personal seat license for the Los Angeles Rams at their forthcoming Inglewood stadium could set a new NFL record, according to a recent report.
Planning continues for the new stadium, which is being constructed as part of the larger Los Angeles Stadium and Entertainment District, and it is expected to open in 2020 for the Rams and the Los Angeles Chargers. According to a recent report in The Los Angeles Times, the most expensive PSL to be offered for Rams games could cost between $175,000 and $225,000 per seat.
Should that pricing go into effect, it would allow those PSLs to surpass the $150,000 offerings from the Dallas Cowboys at AT&T Stadium. The team is reportedly still reviewing the numbers. More from The Los Angeles Times:
The license only entitles the owner to purchase a Rams season ticket after paying the one-time fee, which in a first for the NFL will be refundable — without interest — after 50 years. The buyer must then purchase a game ticket with the best club seats tentatively priced between $350 and $400 a game. The PSL can be sold to another party with permission from the Rams, a standard practice in the league.
A Chargers spokesman said the team hasn’t set a PSL program, but the team expects the majority of seats at the stadium will require “some kind of seat license.”
People familiar with the Rams’ document cautioned the numbers are still being reviewed for the stadium scheduled to open in 2020. The Rams surveyed season-ticket holders over the summer to fine-tune the pricing structure and gauge interest in price ranges similar to those in the document.
The Gibson Dunn law firm filed the 30-page document with the Securities and Exchange Commission earlier this year on behalf of the company, LA Fan Club, Inc., which will sell the licenses for the Rams. It provides the most detailed look to date of the proposed program the Rams have not yet made public.
Viathe Times, it has been projected that 80% of the PSL revenue will be generated by club seats.