Caesars Entertainment will have a sizable presence at the Raiders’ upcoming home, as it is the first Las Vegas Stadium founding partner.
The 15-year agreement between Caesars and the Raiders is notable in a few respects, as it represents the team’s first deal with a gaming and hospitality company. A Caesars-branded suite at the new stadium (rendering above) is part of the partnership, along with several other in-venue branding elements. The current Oakland Raiders are set to relocate to Las Vegas when the new stadium opens in 2020.
“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
“Sports have long been a core part of the Caesars experience,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
The partnership marks the first Raiders deal with a gaming and hospitality company, providing select Caesars Entertainment customers and Total Rewards members access to exclusive experiences like the customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegas stadium, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.
As a Founding Partner, Caesars Entertainment will host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances – giving the company a commanding presence.
This partnership with the Las Vegas Raiders follows the company’s recent announcement with the Baltimore Ravens, Maryland’s only partnership between a National Football League team and a casino.
The 65,000-seat Las Vegas Stadium is scheduled to open for the 2020 NFL season.
Rendering courtesy Caesars Entertainment.
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