The Arizona Cardinals unveiled University of Phoenix Stadium improvements for the 2018 season, as $28 million was spent on various upgrades over the past two years, including a makeover of the club level.
The emphasis was on improving the fan experience, according to the Cardinals:
The most recent phase included the creation of “The Tail Feather,” a speakeasy lounge and full-service bar located on the northeast side of the stadium. The lounge offers fans an electric, Art Deco atmosphere. Other club level upgrades include new bars and food service in all four corners, new flooring, new lighting, more televisions, a new sound system and new furniture.
A specialty lounge area called the “Bird’s Nest” boasts a new bar and buffet, as well as extensive millwork finishes and new furniture. All the restrooms on the club level were completely renovated with new floors, ceilings, lighting, wall tile and a stone vanity….
Phase one of the renovation also included ten additional beer taps in the club level, increasing from six to 16. Large videoboards were added to the primary 50-yard lounges, allowing patrons to view eight games at the same time.
University of Phoenix Stadium certainly has its share of big events, including a recent Final Four and the 2023 Super Bowl. The Cardinals front office was clear about University of Phoenix Stadium improvements being key to landing those big events.
Rendering courtesy Arizona Cardinals.