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Rose Bowl Seeks to Finalize $10M Donation

Rose Bowl

Pending proper approval, the Rose Bowl will secure a $10 million donation from Richard “Tod” Spieker that will lead to a naming of the stadium’s playing field. 

To modernize Rose Bowl Stadium, an effort is underway to raise $40 million that could be used for a variety of upgrades. It was indicated earlier this summer that a $10 million donation to that effort was in the works, and officials are set to discuss the details of that major commitment on Monday.

Spieker, a Silicon Valley real estate investor who is a UCLA alum and prominent supporter of the university, would commit $10 million to the project, leading to the field being named in his honor. The Pasadena City Council is expected to vote on the proposal on Monday, and a plan is in place for how Spieker would be recognized within the Rose Bowl. More from Pasadena Star-News:

The Rose Bowl Operating Company. will seek city approval Monday for new name. Its goal is to raise a total of $40 million by the stadium’s 100th birthday in 2022.

The most prominent place Spieker’s name will be seen is on the hedges that surround the field, not on the field itself, said Darryl Dunn, CEO and general manager of the Rose Bowl.

And you won’t hear Speiker’s name being dropped on broadcasts, as media outlets covering events at the Rose Bowl will not be required to refer to the field as the “Tod Spieker Field at the Rose Bowl,” a requirement often seen at other venues with corporate naming sponsorships, Dunn said.

If it is approved, the dedication would last for at least 25 years.

Image courtesy Rose Bowl Stadium.

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