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Rose Bowl Could Secure Major Donation

Rose Bowl

A major donation could be in line for the Rose Bowl, and potentially lead to a dedicated name for the stadium’s playing surface. 

During a meeting with the Pasadena City Council on Monday, it was indicated that the Rose Bowl’s Legacy Connections campaign is looking to secure a $10 million donation. This comes as the Legacy campaign works to raise funds for several future endeavors, including capital improvements to the Rose Bowl.

The specific identity of the donor was not revealed. Officials did indicate, however, that plans were place to dedicate the name of the stadium’s field in honor of the donor, with a distinct formula in place for carrying out the tribute. More from Pasadena Now:

According to Daryl Dunn, Rose Bowl Operating Company CEO, and Dedan Brozino, executive director for development, the gift is from “a private, respected philanthropist, with strong ties to the Rose Bowl, the City of Pasadena and Legacy, as a prior donor.”

The gift would be the stadium’s largest ever private donation.

Unlike other such namings, however, the name would not appear on the field itself, but on signage surrounding the field, said Dunn. The donor will be honored on several locations in the venue adjacent to the Rose Bowl Stadium’s field, including on the East and West historic field hedges, all corner end zone pads by the main entry tunnels to the field level, on 12 new heritage images on the concourse, and eight major stadium gate exits.

The Rose Bowl, which will turn 100 in 2022, has a notable history, as it hosted five previous Super Bowls and is home to the annual Rose Bowl game . The stadium is also the current home of UCLA Bruins football.

It could be in line for changes in the future, as a Jackie Robinson statue that will be located in front of the Rose Bowl’s gate A is set to be completed this fall. Improvements to areas such as Wi-Fi, lighting, concessions and restrooms, and seating could also be completed down the road.

Image courtesy Rose Bowl Stadium.


August Publications