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Yet more Mercedes-Benz Stadium premium spaces unveiled

Additional Mercedes-Benz Stadium premium spaces were unveiled at the home of the Atlanta Falcons (NFL) and Atlanta United (MLS): the AT&T Perch on the stadium’s 200 level.

It seems like the folks at Mercedes-Benz Stadium comes up with a stadium improvement every few years, with the goal of adding yet another flexible space to the mix. In 2020, the additions included the notable Maybach Terraces and Delta SKY360 Terraces. For 2023, the AT&T Lofts are billed by stadium officials as additional premium, yet intimate seating options for fans complementing existing premium areas including clubs, suites, loge boxes, and terrace spaces in Mercedes-Benz Stadium.

The new AT&T Lofts, located in the west end zone, consist of five private or shared areas accommodating between 18-40 people and will be equipped with flexible lounge seating, an all-inclusive menu, and a personal attendant for all Mercedes-Benz Stadium events.

“Since opening the stadium, it’s been part of our culture to ask our fans for feedback on ways we can enhance their experience,” said Vice President of Stadium Events and Premium Sales Doug Roberts via press announcement. “We’ve discovered that many fans are looking for options with maximum flexibility. As part of our listen and respond philosophy, we want to continue to provide spaces beyond traditional clubs and suite seating that can be nimble and change as our guests’ needs change. This product is designed to be flexible to meet the desires of our fans.”

For the remaining 2023 calendar year, the AT&T Lofts will be sold on an event-by-event basis at a rate comparable to suites on a per ticket basis and will vary depending on set up and the event.

Renderings courtesy Mercedes-Benz Stadium.


August Publications