We’ll see an Empower Field at Mile High sports betting lounge for the 2020 NFL season, as the Denver Broncos and Betfred USA Sports are adding a facility right outside the NFL stadium.
Besides the sports lounge, the deal between the Broncos and Betfred calls for media marketing opportunities and stadium signage. Fans (21 years or older) can visit the activation pregame to receive assistance on placing bets with the Betfred digital app and view live odds.
The move comes after the NFL allowed sports lounges to be placed in league stadiums, if allowed by local laws. (Only 14 states have allowed sports betting, and of those only four host NFL teams: Indiana, Nevada, New Jersey and Pennsylvania.) Technically, fans won’t be placing bets at the NFL stadium sports betting lounge; in the case of the Empower Field at Mile High sports betting lounge, fans will be placing the bets on their smartphones. That means no retail betting or sports-book windows at or near the stadium. Betfred USA Sports, however, is opening a sports book at Saratoga Casino in Black Hawk, CO.
“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said. “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High.
“Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season,” Bryan Bennett Chief Operating Officer of Betfred USA Sports said.