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Upcoming Birmingham Stadium Named Protective Stadium

Protective Stadium

Birmingham, AL’s upcoming downtown stadium will be known as Protective Stadium, the result of a 15-year naming-rights agreement with Protective Life.

Estimated to cost $174 million, the upcoming Protective Stadium is part of a larger improvement plan for the Birmingham-Jefferson Convention Complex in downtown Birmingham. Plans call for it to be an open-air facility that is designed to host multiple types of events, including college football for the University of Alabama Birmingham.

On Thursday, BJCC officials and Birmingham-based insurance company Protective Life announced a 15-year naming-rights agreement for the stadium. Protective Life will pay $1 million annually as part of the agreement. More from

Although officials say the design phase is moving at a “rapid pace,” it is not clear whether the stadium will be complete in time for The World Games 2021 and the 2021 UAB football season. [Birmingham-Jefferson Civic Center Authority executive director Tad] Snider said work to prepare the foundation for the stadium should begin this summer.

“Like many great things that have happened in Birmingham, this project would not be possible without a number of dedicated partners working together,” John D. Johns, executive chairman of Protective, said in an announcement provided at ceremonies on Thursday, April 11, 2019. “The city, county, BJCC, UAB and the business community have all come together to form a collaborative coalition, and that teamwork has been instrumental in pushing this project forward. The fulfillment of this dream confirms that truly amazing things can happen in this community when we focus our energies on coming together to create our future.”

Birmingham Mayor Randall Woodfin said the stadium is projected to provide the city with $10 million in additional tax revenue yearly. He said again the money will be going to a Neighborhood Revitalization Fund to restore areas in desperate need.

The new stadium is not the only sports facility included in the overall BJCC project. Plans are also taking shape for a renovation to Legacy Arena that would be completed in 2022, with the facility set to host a New Orleans Pelicans’ franchise in the NBA Gatorade League starting in the 2022-23 season.

Rendering courtesy Populous.

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