Top Menu

South Alabama Unveils Michelob Ultra Terrace for New Stadium

Michelob Ultra Terrace South Alabama

The University of South Alabama has announced plans for Michelob Ultra Terrace, an amenity that will be featured at Hancock Whitney Stadium when it opens in 2020.

Located in the South end zone, the terrace is part of a commitment from Budweiser-Busch Distributing Co., Inc. In recognition of a $1 million gift announced on Monday, the Michelob Ultra Terrace will feature several rows with walk-up drink rails that offer a view of the game action near field level. The Michelob Ultra Terrace is expected to emphasize social interaction amongst fans, with the middle sections being situated for group events.

When the football program is not at home, the venue will have the ability to transition to large-scale concert staging.

“Since our inception on April 1, 1965, the Budweiser-Busch Distributing family has always supported the greater Mobile community.  We are very excited to be a part of the University of South Alabama and its commitment to Mobile, our citizens and students,” Alexis Atkins, Budweiser-Busch Distributing Vice President and a 1977 USA graduate, said.  “We strongly believe the new stadium will play an important role in continuing to grow the University and greater Mobile as well as increasing our student enrollment.  Go Jags!”

The date of the announcement coincides with the 54th anniversary of the founding of Budweiser-Busch Distributing Co., Inc., which made the first corporate gift dedicated to the Jaguar Football program when it donated $50,000 in unrestricted funds in March 2008.

“We are excited to continue our partnership with the local company that was the first to commit to supporting the Jaguar football program over a decade ago,” University of South Alabama President Dr. Tony Waldrop said.  “We are looking forward to seeing the excitement and game day atmosphere the Michelob Ultra Terrace will provide in 2020 and beyond after the new Hancock Whitney Stadium opens.”

The 25,000-seat Hancock Whitney Stadium will be located on the west side of campus, adjacent to the Jaguar Training Center, Football Fieldhouse and football practice fields.  Included in the plans are a state-of-the-art video board and sound system, an end-zone terrace and concert stage, 18-seat suites, a club level with 800 seats, and premier chair-back and bench-back seating options.  The site will include hospitality areas for tailgating, events and recreational vehicle parking.

“We are forever grateful to Budweiser Busch Distributing and their leadership for their ongoing support and belief in the University of South Alabama, Jaguar Athletics and our emerging football program,” USA Director of Athletics Dr. Joel Erdmann stated.  “Gifts such as this do not happen without the personal commitment from Budweiser Busch Distributing individuals such as Alexis Atkins, and Jim and Chris Fuchs and others.”

Rendering courtesy University of South Alabama athletics. 

RELATED STORIES: New for 2020: Hancock Whitney Stadium; Next Phase of New South Alabama Stadium Construction ApprovedCounty to Sponsor Academic Center at New South Alabama StadiumSouth Alabama Stadium Bid Process Moves ForwardMobile Rejects Funding New South Alabama StadiumUniversity of South Alabama Stadium Vote Could be Tied to Ladd-Peebles Stadium MeasureOfficials Want More Information on Ladd-Peebles Stadium’s FutureSouth Alabama Stadium Funding Proposal Closer to VoteCity, County Contributions Sought for South Alabama StadiumTrustees Approve New South Alabama Stadium ResolutionNew South Alabama Stadium “Feasible,” Says School President

, ,

August Publications