Although no agreement is final, it appears that the Denver Broncos are making progress in their search for a Broncos Stadium naming rights partner.
The stadium’s name has been in a state of flux since 2016, when Sports Authority–which had been the naming rights partner for Sports Authority Field at Mile High since 2011–filed for bankruptcy. As part of the fallout from the company’s bankruptcy, the Broncos purchased the remainder of the 25-year naming-rights agreement. In the period since, however, the club has not secured a new partner, and last year the stadium’s name was officially changed to Broncos Stadium at Mile High.
That name is intended as a placeholder until a new long-term naming-rights agreement can be struck, and the Broncos appear to be making some headway on that front. While there is no final agreement, and the organization is not providing a timeline for when a deal could completed, Broncos CEO/president Joe Ellis indicated Monday that progress is being made in the search. More from the Denver Post:
“I feel better about it than maybe I did a year ago,” Broncos CEO/president Joe Ellis said Monday at the NFL’s annual meeting. “But that doesn’t make me promise anything. I’m confident we’ll have a partner who is the right partner.
“We’re narrowing down on some details with a company, and I’m really hopeful we can bring a deal to closure. Will it be before the start of the season? I don’t know.”
The facility was originally known as Invesco Field at Mile High when it opened in 2001, before adopting the Sports Authority Field at Mile High name in 2011.
Image courtesy of the Denver Broncos.
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