Leading up to the 2017 season, the Denver Broncos are still seeking a new naming rights partner for Sports Authority Field at Mile High.
Last year, the retailer Sports Authority filed for bankruptcy, prompting some questions about the status of the company’s agreement for the facility. It was revealed last summer that the Broncos would take over the control of the stadium’s naming rights and search for the new partner, but that the venue would continue to be known as Sports Authority Field at Mile High in the interim.
No agreement has been announced in the time period since and, with the 2017 NFL season just weeks away, the Broncos say there is no new information to report on that front. According to Broncos president and CEO Joe Ellis, the team is going to continue discussions in hopes of finding the appropriate partner. More from The Denver Post:
“I’m a little disappointed in that,” Ellis conceded. “On the other hand, there’s a lot that goes into these deals, and some of them take longer periods of time than others. Some are quicker than the timetable we’ve been on. I’m looking forward to getting a deal done, but it has to be the right deal, and we’ve had discussions and we have a few more coming up. I’m not going to reveal who they’re with. It has to be the right partner, and there’s a lot of different components to it.”
The Broncos are not planning to remove any related signage from Sports Authority Field at Mile High until a new agreement is finalized. The facility has had multiple names since its opening, as it debuted as Invesco Field at Mile High in 2001. Sports Authority secured its naming rights agreement in 2011.
Image courtesy of the Denver Broncos.