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Packers Unveil Titletown Phase 2

Titletown Phase 2

Titletown Development LLC, the real estate development arm of the Green Bay Packers, has unveiled plans for Titletown phase 2, signaling future growth for the mixed-use development. 

Highlighted by approximately 220 residences and a four-to-five story office building, Phase 2 adds to the “live” and “work” elements of Titletown’s draw.

“Titletown thus far has exceeded our expectations and we’re excited to add the residential component and office building to the development, and to the region,” said Packers President/CEO Mark Murphy. “We’re looking forward to continuing to create a special place for residents, community members and visitors, and this next step in the development will elevate Titletown to a place many will call home.”

The residences will be built at the site along Brookwood Drive and include up to 150 units in an apartment building, ranging from studios to three bedroom-units. The remaining 70-90 residences are anticipated to be a mix of three different styles of townhomes available for ownership. The design of the Titletown residences will be a homage to the area’s industrial history and its natural surroundings, while envisioning Greater Green Bay’s burgeoning future. To create that vision, initial design plans call for the use of industrial brick and steel, woods and a natural color palette that speaks to the many natural wonders of Northeastern Wisconsin.

The office building, to be located along Lombardi Avenue and Marlee Lane, will be four-to-five stories and consist of approximately 130,000 square feet of Class A, premium office space. Wisconsin-based Commercial Horizons will be an investor in the development and the designer of the office building, which will feature capacity for up to 400 workers.

In addition to the office building, another approximately 100,000 square feet of future development is slated for Phase 2. Concepts being considered include retail, food and beverage, and entertainment.

Final details of the residences, including cost and available options, are being completed and will be announced later this year. Construction for both residences and the office building is slated to begin in spring 2019. Reservations for those interested in Titletown’s residences will begin later this football season. Completion of the initial residences and the full office building is expected by summer 2020.

“Titletown’s first phase has generated a tremendous amount of enthusiasm, both for our programming and our tenants,” said Packers Chief Operating Officer and General Counsel Ed Policy. “Now we are going increase the density by attracting more people with high-quality residences and premium office space, with a variety of opportunities for everyone to enjoy in a shared, vibrant community.”

The residences are being developed by Titletown Development in conjunction with GK Titletown Developers, LLC, a joint venture between Glimcher Capital Group and Kaufman Development. The apartment units are being designed by NBBJ. The architect of record is global design firm Humphreys & Partners Architects. The townhomes are being designed by KTGY Architecture + Planning, also an international firm. The office building architect is Performa, located in De Pere, Wis.

“Being a part of the evolution of such an iconic and meaningful place has undoubtedly been a career highlight,” stated Kaufman CEO and Founder Brett Kaufman. “The passion of the people of Green Bay and the Packers organization as a whole is inspiring. We’re grateful for the opportunity to create beautiful homes within a community that harnesses this type of spirit and character.”

The Green Bay Packers and Titletown Development are responsible for the creation of Titletown, the redevelopment of a nearly 45-acre parcel of land that is designed to maximize its unique location to attract visitors, spur regional economic growth, offer amenities to residents and complement Greater Green Bay’s draw as an excellent location to live, work, play and visit on a year-round basis. Current offerings within Titletown include a large public park and plaza with outdoor games and fitness activities; a winter skating rink and tubing hill located at Ariens Hill; the four-diamond Lodge Kohler hotel; the Bellin Health Titletown Sports Medicine & Orthopedics Clinic; Hinterland Restaurant and Brewery; and TitletownTech, a one-of-a-kind partnership with Microsoft bringing world-class digital innovations and expertise to Northeastern Wisconsin through an innovation lab, venture studio and venture fund.

“We consider it an honor to play a small role in the storied history of Green Bay and its beloved Packers,” said Glimcher Capital Group Founder and Managing Principal Daniel Glimcher. “The people of Green Bay – some of the most hard-working and talented people we have encountered – have always been there to support the Packers. Now, the Packers are making a material reinvestment in their community by providing the amenities and lifestyle residents seek when searching for a new home. We are making every effort to ensure the residential offerings we provide make the community and the organization proud for years to come.”

Rendering courtesy Green Bay Packers. 

RELATED STORIES: Packers, Microsoft Announce TitletownTechTitletown District Taking Shape in Green BayGreen Bay Packers Titletown Scope Expanding

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