With renovations to the spaces taking place, the Buffalo Bills have secured naming rights deals for three New Era Field sideline clubs.
Through a renovation project that is taking place this offseason, the Bills are sprucing up three 200-level sideline club areas at New Era Field. The $18 million project–privately financed by Bills owners Terry and Kim Pegula–will result in the first significant update to the areas since they were first added to the stadium in 1999.
The clubs were previously named for former Bills players Jim Kelly and Paul Maguire, as well as former announcer Van Miller. However, as announced Tuesday by Pegula Sports and Entertainment, corporate sponsors–including Dunn Tire, Toyota, and Pepsi–have secured naming-rights deals for the renovated clubs. More from The Buffalo News:
“Aside from winning games, improving the fan experience is our biggest objective,” said Bruce Popko, PSE’s chief operating officer, in a press release. “We are extremely appreciative of the commitment that our fans make to the Buffalo Bills. When they come to New Era Field, we are committed to making their experience the best it can possibly be. This offseason, we placed a major focus on our club areas and believe that their new premium amenities will help maximize enjoyment on gameday.”
The Dunn Tire Club is located in sections 229-232, formerly the Paul Maguire Club. The Pepsi Club is in sections 206-216, formerly the Jim Kelly club, and the Toyota Club is in sections 235-238, formerly the Van Miller Club. All three areas will provide upgraded concessions, with Lloyd Taco Factory available in the Pepsi and Toyota clubs (as well as in the 100- and 300-level concourses).
Plans for the renovations were first announced late last year.
Rendering courtesy Buffalo Bills.
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