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Colorado State Stadium Secures Naming Rights Deal

Colorado State Stadium rendering

After opening to considerable acclaim in 2017, Colorado State stadium has received a new naming rights deal with Public Service Credit Union.

The on-campus stadium began hosting Colorado State football last year, but opened without a corporate naming rights partner. However, the university now has one in place, as Colorado State officials announced on Thursday that they had secured an agreement with PSCU that is worth $37.7 million.

An official name for the stadium is not expected to be announced for a few months, but some details of the agreement have been disclosed. More from The Denver Post:

CSU athletic director Joe Parker announced Thursday that Public Service Credit Union has bought the naming rights to the Rams’ on-campus football stadium for $37.7 million. The deal is for 15 years.

What the exact name of the stadium will be is yet to be decided, Parker said. PSCU is going through a rebranding that’s expected to be complete by June, and the credit union’s president and CEO, Todd Marksberry, said he’s confident the partnership with CSU would last beyond 15 years. It’s the first corporate sponsor of an athletic venue in CSU history.

There’s an annual “escalator clause” in the agreement between CSU and PSCU to compensate for inflation, in addition to a $500,000 signing bonus as part of the deal.

Although the naming-rights deal for the stadium comes after its opening, Colorado State did debut in the facility with major sponsorship agreements already in place with New Belgium Brewing and Orthopedic and Spine Center of the Rockies. Those companies have their names on a party deck and field club, respectively. In addition, an anonymous donation of $20 million ensures that the facility’s playing surface is named for former head coach Sonny Lubick.

Still, the announcement of the agreement with PSCU marks a major development for the stadium and the university.

“This is a partnership that makes so much sense for our university community and for Public Service Credit Union, and we’re thrilled to announce this new agreement,” CSU president Tony Frank said in a press statement. “Our stadium will carry the name of a Colorado-based business that shares our commitment to creating opportunity and opening doors for people at all income levels. Our mission and our values as a university align so well with those of PSCU, and the investment by the credit union and its members in our campus and programs will bring great visibility to how much they accomplish as a visionary community partner. “

“Public Service Credit Union stands shoulder to shoulder with CSU. We are united in our love for Colorado, investing in the people and communities we serve, so that when they succeed, we all succeed,” Public Service Credit Union president & CEO Todd Marksberry said in a press statement. “This partnership has been 10 years in the making and ensures that PSCU will help the more than 33,000 CSU students, nearly 1,500 academic faculty, over 4,300 administrative staff along with the nearly 57,000 CSU alumni in the Denver metro area afford life and simultaneously create positive change for our entire membership. We couldn’t think of a better way to create even deeper and broader impact in Colorado.”

Rendering courtesy Colorado State University. 

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August Publications