In advance of Super Bowl LII, work is taking place at U.S. Bank Stadium to ensure that its wireless infrastructure is ready to host the game.
With a large crowd expected to be on hand, U.S. Bank Stadium will have to be ready for the high number of fans that are using their smartphones throughout the game. Verizon has been tasked with preparing the venue for the event, and has filled the facility with 1,200 antennas.
To provide a glimpse into the process, Verizon is rolling out a series of videos on social media. The videos show not only some of the finer points of preparing U.S. Bank Stadium for the Super Bowl, but some behind-the-scenes areas of the facility. More from Adweek:
A series of video shorts launching today on social media will give viewers a rare peek into the wireless infrastructure Verizon recently finished upgrading at the stadium. And while the six videos are technically just the latest installment of Verizon’s month-old “Best for a Good Reason” campaign, which touts Verizon’s network capabilities by letting its infrastructure do the talking, the new shorts are a Super Bowl play that easily stands on its own.
“Everybody knows we’re the best network,” said Verizon CMO Diego Scotti, “but we wanted to show the work that goes behind [it.]”
Thus far in the campaign, videos have taken viewers into the company’s New Jersey test lab and into a cave near Kansas City where its emergency-response equipment is stored. Now, Scotti said, “we’re taking the moment of the Super Bowl to keep telling these stories.”
At 30 seconds each, the six videos are quick but colorful glimpses into parts of U.S. Bank Stadium that only Verizon technicians get to see. There’s a peek at the hiding spots for the antennae (many nestled below the seats, tucked into the handrails and perched high on catwalks). There’s a trip to the Nerve Center, stuffed with aisles of routers and some of the 550 miles of fiber for the 4G LTE. And there’s a sweep through the Network Control Room, a cavern below the stands where technicians will monitor all of the voice and data usage, especially during the halftime show, when just about everyone in the crowd of 73,000 will inevitably have a smartphone out.
Super Bowl LII will be played on February 4.
Image courtesy Minnesota Vikings.
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