Leading up to the 2017 season, the Arizona Cardinals are unveiling some upgrades at University of Phoenix Stadium, with the renovations having a major effect on the club level.
Over the course of the offseason, the Cardinals worked to execute renovations to the facility. In what is slated to be the first of two phases, this round of improvements saw the team make some major modifications to the club level at University of Phoenix Stadium.
The upgrades addressed multiple aspects of the club level. While enhancing some of the spaces within the stadium, the Cardinals also sought to improve technology offerings. Some of the changes have been inspired by similar upgrades at other NFL facilities, according to Cardinals president Michael Bidwill (shown above in the team’s new Bubble Lounge). More from Arizona Sports:
Bidwill said he and the project managers borrowed ideas from many other venues that influenced the current changes.
“I see a lot of things in my travels, not just in NFL stadiums but what people are doing all over the world,” Bidwill said. “We’ve brought some of those ideas back here.”
The changes include two large video boards behind the bar in each of the two main lounge areas, new lofts named 50 East and 50 West, the Flight Lounge wine bar, and the first champagne bar in the NFL, called the Bubble Lounge. The areas will feature more wine, sparkling-wine and craft-beer selections. There was also a focus on making the areas more female-friendly, as women make up 46 percent of the NFL audience.
More renovations are slated to take place after the upcoming season. The Cardinals have called University of Phoenix Stadium their home since the facility opened in 2006.
Image courtesy Arizona Cardinals.