Daily’s, a convenience store chain based in Jacksonville, has obtained the naming rights to the future development outside of EverBank Field.
As has been covered here in recent weeks, the Jacksonville Jaguars and owner Shad Khan are continuing to refine the fan experience at their home stadium. EverBank Field is debuting new club space for this season, and ground has already been broken for Daily’s Place, a development on the south end of the stadium’s exterior.
On the whole, this complex is fairly significant is terms of what it will bring to EverBank Field. Aside from a 94,000-square foot flex field, the complex will also include a 5,500-seat amphitheater that will help attract different performances to the area.
If the amphitheater and other development takes off, it could give Daily’s some significant exposure. According to the Jaguars, Daily’s was a tailor-made fit for the project, citing its strong reputation within the community and the team’s longtime relationship with parent company First Coast Energy and its co-owner, Aubrey Edge. More from the Jacksonville Daily Record:
Edge said the naming rights deal discussions began a couple of months ago after a casual conversation with Scott Massey, the Jaguars senior vice president of corporate partnerships.
Team President Mark Lamping said there were a number of possibilities on the table, including one company that was at the deal stage.
But after team leadership thought about it more, Daily’s fit the profile for the naming deal. Local company, longtime sponsor, a push to promote area businesses.
For the Jaguars, it would be an opportunity to reach a large customer base locally by being ever-present in all of Daily’s locations. For the company, it would be high-profile visibility.
Lamping declined to say what the terms of the deal were other than to say it was a multiyear agreement. The team keeps any revenue from the naming deal, which will need approval from City Council.
Daily’s Place is expected to open next May. A groundbreaking ceremony for the project was held last week.