The annual Orange Bowl game and related events stimulate a great deal of economic activity in South Florida, according to a study by Rockport Analytics.
Commissioned by the Orange Bowl Committee, the study looked at several factors in determining that last year’s Orange Bowl had an impact of nearly $228 million. The two main components were the spending generated by the Orange Bowl and all related events as well as media exposure, which includes both the television airing of the game and at least a week of pre-game coverage. The media section alone accounted for $65.9 million of the total figure.
The date range used for related events was fairly broad, extending from May 2015 through April of this year. While those factored into the final figure, the game itself still came out as the biggest generator of activity. More from the Sun-Sentinel:
The biggest driver of the nearly $228 million in economic impact was the Capital One Orange Bowl football game, study officials said.
“In addition to generating significant economic impact, the public’s support of the game and our events enable the Orange Bowl to give back to our community,” said Eric Poms, the Orange Bowl Committee’s CEO, in a news release.
Overall, those Orange Bowl events attracted about 80,000 visitors to South Florida, with 95 percent of game attendees coming from outside the area, the study estimated. Out-of-town visitors booked 128,000 hotel room nights in the region.
What will be interesting to monitor in the future is the effect of the renovated New Miami Stadium. One of the selling points of the ongoing, three-phase renovation is the stadium’s improved ability to host major events.
In fact, once the project was finalized, the Miami Dolphins and South Florida were able to place a successful bid for Super Bowl LIV, which is to be played in 2020. If the renovations can improve the fan experience for major events and attract more visitors, the Orange Bowl will likely be one of the beneficiaries.