The new Minnesota Vikings (NFL) stadium will have a unique feature that will more than likely be replicated in other NFL stadiums: Club Purple, a fantasy football lounge marketed not necessarily toward team fans.
Most NFL stadiums focus on spaces looking on at game action. The new space from the Vikings will have cushy sofas and 4K television monitors meant more for fantasy fans than for Vikings fans. Think upscale sports bar that happens to be located an NFL stadium. From the Star Tribune:
“We’re thinking that Club Purple will be the most technologically advanced space in the building,” said Jason Gonella of Van Wagner Team & Venue Services, which is helping the Vikings with ticket sales.
“You might have [an electronic] ticker that runs around the space that would have fantasy statistics,” he said.
With the stadium halfway complete, Vikings officials stressed that premium seats and suites were selling above expectations. Premium seats and suites, the team added, would be offered to the general public beginning April 30, the first day of this year’s NFL draft.
Sales of Minnesota Vikings premium spaces has been interesting. On the one hand, the financing deal for the Vikings stadium calls for 25 percent of the seat inventory not be subject to personal seat licenses (PSLs). But personal seat licenses have ended up being unexpectedly popular, probably because they are geared toward corporate sales — and as a result, 37,000 stadium seat licenses, or 75 percent of the available inventory, have been sold. While this fits within the stadium-financing deal, which calls for 25 percent of the stadium inventory not carry a PSL, it’s raised some concerns from Gov. Mark Dayton and other politicos about the Vikings potentially making more in the way of profits than originally projected. We are talking about PSLs with a more modest price tag than found in other stadiums: “80 percent of the seat licenses were $3,000 or less, and that roughly 10,000 licenses were $1,000 or less,” writes the Star Tribune.