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Peach Bowl, Inc. and Mercedes-Benz Stadium Announce Eight-Year Deal

Mercedes-Benz Stadium football

Some major college football games will remain at Atlanta’s Mercedes-Benz Stadium, as the facility and Peach Bowl, Inc. have announced an eight-year agreement. The agreement ensures that all Chick-fil-A Peach Bowls and Chick-fil-A Kickoff Games will be played in the facility through 2025.

The length of the agreement will include eight Chick-fil-A Peach Bowls and at least 10 Chick-fil-A Kickoff Games. Since its opening in August 2017, Mercedes-Benz Stadium has already hosted three sold out Chick-fil-A Kickoff Games and one sold out Chick-fil-A Peach Bowl totaling 292,649 fans.

“Over our first four games, this partnership has been the definition of a win-win, and we are thrilled we will continue to call Mercedes-Benz Stadium home for the next eight years,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “Arthur Blank and his team have delivered on their end by providing us a world-class venue with every imaginable luxury, and I think we have done our part, providing four straight sellouts and a long list of nationally ranked teams.”

“We are pleased to announce our continued partnership with the Peach Bowl,” said Rich McKay, president, AMB Sports & Entertainment.  “We are thrilled that Mercedes-Benz Stadium will continue to be the backdrop of some of the biggest college match ups in the country.”

“Gary and his team at Peach Bowl, Inc. have done an excellent job orchestrating great matchups, bringing some of the best college teams from around the Nation to Atlanta and Mercedes-Benz Stadium,” said Tim Zulawski, chief revenue officer, AMB Sports & Entertainment.  “We look forward to working with Gary and his team over the next 8 years.”

Over the next eight years, Peach Bowl, Inc. will host three College Football Playoff Semifinals (#1 vs. #4 or #2 vs. #3), five New Year’s Six bowl games featuring top-ranked teams and at least 10 Chick-fil-A Kickoff Games, including three in 2020 in Mercedes-Benz Stadium.

The current schedule of games will feature five Saturday games, one New Year’s Day game, and three games that lead in to Semifinal games:

YEAR GAME MATCHUP DATE
2018 Chick-fil-A Peach Bowl TBD Saturday, Dec. 29
2019 Chick-fil-A Kickoff Game Alabama vs. Duke Saturday, Aug. 31
2019 CFP Semifinal (Peach Bowl) 1 vs. 4 or 2 vs. 3 Saturday, Dec. 28
2020 Chick-fil-A Kickoff Game West Virginia vs. FSU Saturday, Sept. 5
2020 Chick-fil-A Kickoff Game Georgia vs. Virginia Monday, Sept. 7
2020 Chick-fil-A Kickoff Game Auburn vs. UNC Saturday, Sept. 12
2020 Chick-fil-A Peach Bowl TBD Friday, Jan. 1
2021 Chick-fil-A Kickoff Game Alabama vs. Miami Saturday, Sept. 4
2021 Chick-fil-A Kickoff Game Ole Miss vs. Louisville TBD
2021 Chick-fil-A Peach Bowl TBD Thursday, Dec. 30
2022 Chick-fil-A Kickoff Game Oregon vs. Georgia Saturday, Sept. 3
2022 CFP Semifinal (Peach Bowl) 1 vs. 4 or 2 vs. 3 Saturday, Dec. 31
2023 Chick-fil-A Kickoff Game TBD Saturday, Sept. 2
2023 Chick-fil-A Peach Bowl TBD Friday, Dec. 29
2024 Chick-fil-A Kickoff Game Georgia vs. Clemson Saturday, Aug. 31
2024 Chick-fil-A Peach Bowl TBD Saturday, Dec. 28
2025 Chick-fil-A Kickoff Game TBD Saturday, Aug. 30
2025 CFP Semifinal (Peach Bowl) 1 vs. 4 or 2 vs. 3 Saturday, Dec. 27

The 10 Chick-fil-A Kickoff Games currently scheduled feature seven teams currently ranked in the AP Top 25, the current No. 1 team Alabama twice, the current No. 2 team Georgia three times, No. 3 Clemson and No. 9 Auburn among other top-ranked teams.

“We are always looking to add blockbuster matchups to our Chick-fil-A Kickoff Game schedule,” Stokan said. “And having Mercedes-Benz Stadium – the newest and best stadium in the world – as our venue is a huge advantage in recruiting top-ranked teams to come to Atlanta to play.”

Image courtesy Mercedes-Benz Stadium. 

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August Publications