The home of University of New Mexico football is set to have a new name, as it will now be known as Dreamstyle Stadium. The name change is the result of an agreement between the university and Dreamstyle Remodeling.
Subject to the approval of the board of regents, University Stadium will be renamed Dreamstyle Stadium. Dreamstyle Remodeling is set to make a $10 million contribution to UNM over 10 years, with the agreement also including naming rights to the school’s basketball arena.
The university previously announced its intention to end a naming rights deal with WisePies Pizza & Salad, the company that had the arena naming rights. UNM said at the time that it would soon announce a multi-facility naming rights agreement, and followed through on that plan on Wednesday.
The announcement was made by UNM officials, along with Dreamstyle Remodeling owner Larry Chavez. Chavez’s contribution to the university will extend beyond the athletics department. More from the Albuquerque Journal:
The $10 million includes $9 million for athletics, part of a contract forged with Lobo Sports Properties, a private entity to which UNM in 2013 licensed its multimedia and sponsorship rights. That company will get approximately $1 million of the Dreamstyle money, according to UNM Athletic Director Paul Krebs. (Read more here.)
Chavez is pledging up to $1 million to support other UNM entities, including initial recipients UNM Children’s Hospital, Anderson School of Management and Popejoy Hall. Chavez said that’s through a separate agreement with the University of New Mexico Foundation.
“What he has done is an example of dreaming big and dreaming in style and achieving those dreams,” UNM Acting President Chaouki Abdallah said at Wednesday’s news conference. “He’s now trying to impact the next generation of dreams to make UNM and Albuquerque as great as it can be.”
Under the agreement, University Stadium–which has been home to the football program since 1960–will see its name change to Dreamstyle Stadium. However, the deal calls for facility’s playing surface to continue to be known as Branch Field.
Per UNM, the payment breakdown for the agreement is as follows:
| Year | Total Payment of $10,000,000 Invoiced as Follows |
| $1,000,000 net due on or before May 31, 2017 | |
| 2017-18 | $800,000 athletics/$100,000 university due on or before June 15, 2018 |
| 2018-19 | $800,000 athletics/$100,000 university due on or before June 15, 2019 |
| 2019-20 | $800,000 athletics/$100,000 university due on or before June 15, 2020 |
| 2020-21 | $800,000 athletics/$100,000 university due on or before June 15, 2021 |
| 2021-22 | $800,000 athletics/$100,000 university due on or before June 15, 2022 |
| 2022-23 | $800,000 athletics/$100,000 university due on or before June 15, 2023 |
| 2023-24 | $800,000 athletics/$100,000 university due on or before June 15, 2024 |
| 2024-25 | $800,000 athletics/$100,000 university due on or before June 15, 2025 |
| 2025-26 | $800,000 athletics/$100,000 university due on or before June 15, 2026 |
| 2026-27 | $800,000 athletics/$100,000 university due on or before June 15, 2027 |
Chavez presented the initial $1 million payment at Wednesday’s news conference.
Image courtesy University of New Mexico athletics.