Everbank Field‘s transformation is continuing, as the Jacksonville Jaguars will roll out new amenities for the 2016 season.
With Jaguars owner Shad Khan at the helm, Everbank Field has received a variety of upgrades over the last few seasons. Most notably, the NFL’s largest videoboard was installed in 2014, along with a party deck that included a pool area.
This year will see more changes. Two club areas–one on the east end, another on the west–are being upgraded, and work is ongoing on the interior of the stadium’s south end. US Assure has signed on as the naming partner for both club areas, which the Jaguars see as offering a more customized fan experience. More from News 4 Jax:
“Why not?” Khan said, standing in the east club, when asked about the difference between the two. “The west side will be more of an upscale, urban feel. This one will be younger, hipper, more beachy. We have two different, distinct clienteles that are looking for two different experiences.”
From his time in baseball with the Cardinals, [team president Mark] Lamping sees plenty of similarities between watching that sport in St. Louis and football in Jacksonville.
“It’s a lot like what baseball fans want. The ballpark, or in this case the stadium should be a place that has a unique feel, a unique look that belongs to the city. The fans should feel a part of it represents them,” Lamping said drawing the comparisons between the two different fan bases. “We’ve connected them with their digital needs without having them sitting and staring at their smartphones and running up $160 dollars of charges during the game.”
These upgrades are expected to be complete by Everbank Field’s first pre-season game on August 20. Once this work is finished, the Jaguars will turn their attention to the exterior of the south end, where an amphitheater and practice field will be added.
Rendering courtesy of Jacksonville Jaguars