The Washington Redskins have announced a strategic partnership with Inova, an agreement that grants the health organization naming rights to Redskins Park.
Along with the rebranded Loudoun County, Va facility–which is now known as Inova Sports Performance Center at Redskins Park–the deal includes television, radio, and online initiatives. The Washington Post reported that it is a 10-year agreement, though the financial terms were not disclosed.
In 2014 the Redskins launched Redskins Health & Wellness (www.redskinshealthandwellness.com) in an effort to provide fans access to the team’s trainers and physicians. Inova’s comprehensive network of hospitals, outpatient services, facilities, primary and specialty care practices, as well as its health and wellness initiatives will partner with the Redskins to improve and expand the Health & Wellness platform.
The partnership will produce timely and relevant health and wellness content including articles, videos and specialists for the annual Redskins Health & Wellness TV special that airs on NBC 4 (WRC) and the creation of a 30-minute weekly radio sports medicine talk show “Ask the Doctor presented by Inova” on SportsTalk 570 (WSPZ). Additional programming will include Inova Sports Medicine-Redskins Medical Minute on ESPN980, a podcast library of sports and general medicine information, and “Find a Doctor” program to help our fans connect with Inova’s doctors, services and programs.
“Inova is proud to partner with the Washington Redskins and support our hometown team with the establishment of the Inova Sports Performance Center at Redskins Park,” said Loring Flint, MD, Executive Vice President and Chief Medical Officer, Inova. “Whether you are a star athlete, a parent of an active child or a weekend sports enthusiast, Inova Sports Medicine is dedicated to enhancing the health and wellness of everyone in our community.”
In addition, both organizations will work to design new programs that will help improve the overall health of the community, including concussion base-line testing for elementary, high school and college athletes, breast cancer awareness programs and more.
“We are not only excited, we are honored to be working with Inova, a world class leader in healthcare,” said Terry Bateman, Redskins EVP / CMO. “This partnership will benefit the community and uphold our commitment to have the healthiest fans in the NFL.”
Rendering courtesy of the Washington Redskins.