The Green Bay Packers recorded $375 million of revenue in the team’s 2015 fiscal year and $29 million in net income, as the only publicly owned NFL franchise reported financial data and future improvements to Lambeau Field.
The NFL is pretty secretive about data, but some is made public because of the Packers: indeed, as the Packers reported some $226.4 million in television revenue sharing, every team is assumed to earn the same. (That means national rights generated $7.2 billion for the NFL.) That’s up from $3 billion in 2010.
The Packers also generated $149 million in local revenue, good for ninth in the NFL, with half of that coming from merchandise sales at an expanded Lambeau Field retail store. At 21,500 square feet, the store is the largest at an NFL stadium and a destination unto itself, especially when combined with popular stadium tours. From AP:
The Packers cited recent investments at the stadium including a new sound system and video boards, along with three new gates. Upcoming projects include improved wireless internet connectivity and a $55 million project for upgrades to suites.
But Murphy said the Packers continue to look at other ways to grow revenue because “we don’t want to do it all on the backs of season-ticket holders.”
Those projects include the addition and recent renovations to the Lambeau Field atrium, which includes the pro shop. A plaza outside the atrium gate was also recently renovated, and a new restaurant is opening this summer.
Other improvements to the Lambeau Field area are coming as well. The Packers now own some 65 acres surrounding the stadium and are planning a Titletown redevelopment project, reinvesting some of those profits into the Green Bay community. On the whole, Green Bay appears to be a thriving community: unemployment is low in Wisconsin, and there’s plenty of construction going on in downtown Green Bay.